← All work
PayRam
A high-velocity payments gateway built for high-risk merchants.
- Role
- Product Designer
- Period
- Feb 2026 — Apr 2026
- Scope
- Brand identity & voice · Marketing site · Mobile app UI · Social & growth assets
Summary
Designed PayRam's brand voice and product surface — a self-hosted crypto payments gateway for iGaming operators who need fast settlement, global reach, and full control of their payment infrastructure.
The brief
iGaming operators face frozen funds, chargebacks, and PSP risk policies that crush growth. PayRam needed a brand that felt fast, technical, and confidently anti-establishment — without scaring off serious merchants.
Approach
- 01Built a high-contrast system around acid green on near-black, paired with editorial type to feel premium rather than crypto-y.
- 02Designed sales-ready one-pagers that communicate the core 'why' in under 30 seconds — used across outbound and inbound funnels.
- 03Translated the brand into mobile UI for the merchant dashboard with charts, payout flows, and merchant-controlled custody.
Outcome
- Unified brand system across product, marketing, and social.
- Sales-ready one-pager that became the team's primary outbound asset.
One-pagers
Sales-ready iGaming brief — front and back.
Mobile UI
Merchant-facing app — payout flows, charts, custody, settlement.
Marketing site
Long-scroll landing page.
Social & growth
X posts, articles, and architectural diagrams.
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