← All work
Roaster
Where bad takes get burned in public.
- Role
- Designer
- Period
- Jan 2025 — Feb 2026
- Scope
- Brand identity · Sticker & meme system · Social campaigns · Partnership designs · Landing page
Summary
Crafted the visual identity and growth assets for Roaster — a content-native product where the brand had to feel as sharp as the takes it was burning.
The brief
Roaster needed a personality that could survive in a feed full of noise. Polite design would die. The brand had to feel hand-cut, opinionated, and instantly remixable.
Approach
- 01Settled on industrial yellow + black with a heavy black bar wordmark — built to read in thumbnails and survive compression.
- 02Built a sticker, meme, and stamp system so the team could ship campaigns without designer involvement.
- 03Designed reusable partnership and social frames that scaled across X, Telegram, and product surfaces.
Outcome
- Brand became the team's growth lever — content shipped 3–5× faster.
- A recognizable visual signature in a category dominated by safe design.
Landing page
Long-scroll product home — yellow & black, grain & grit.
Partnership banners
Co-branded covers across launches and integrations.
Campaigns & status
X posts, performance stats, and seasonal pushes.
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