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Bandit Network
The growth toolkit for web3 — designed to be read.
- Role
- Designer
- Period
- Jan 2025 — Feb 2026
- Scope
- Editorial system · Blog meta images · Social campaigns · Logo & mascot variants
Summary
Designed Bandit's editorial voice across blog, social, and product — taking dense web3 growth content and making it land.
The brief
Bandit was producing serious growth research for web3 teams, but the visual system underweighted the writing. The blog needed art direction that pulled readers in instead of feeling like another protocol newsletter.
Approach
- 01Standardized a deep-blue editorial system with custom illustrated meta images per post — giving each piece its own visual hook.
- 02Designed an X post template grid that turned long reports into scrollable carousels.
- 03Iterated on a mascot family used across product, social, and partner integrations.
Outcome
- A consistent editorial look that let the writing carry the brand.
- Faster content shipping — the team had templates instead of one-offs.
Blog meta images
Editorial covers — one custom illustration per post.
X campaigns
Long-form reports turned scrollable.
Logo system
Wordmark and mascot variants.
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